My business is Yoga on The Beach (say) and my preferred audience is Carol, 28-30 likes Yoga, Pilates, lives in the Eastern Suburbs, buys wine, likes Lululemon, Billabong and watches The Bachelor Australia. Play with your "customer avatar" (best if you choose an actual customer!). Watch the video and adapt your Preferred Audience.
Creating a Facebook Business Page takes seconds but there are things you should consider from before you even go live!
EXERCISE: Facebook Optimization and Creating a Facebook Page
Write down your Preferred Audience. Not your products (e.g, gym, exercise, health) but your customers' interests (e.g. yoga, meditation, Bali, The Bachelor). If you have more than one Preferred Audience, create a different list for each customer avatar.
When setting up your NEW Facebook Page, fill in the Preferred Audience at setup