Previous Lecture Complete and continue  

  Speed and Velocity in Social Media - Facebook Virality and Twitter Trends

Velocity is a unique to social media measurement (Traditional media has a short head and long tail, but social media has a J curve of velocity).

  • Learn how to measure velocity and viral-ness
  • Impact of Boosting tweets and Facebook Ads
  • Measuring speed of a #hashtag

Discussion: measuring over time shows peaks and flows. Did you follow the lecture along and were you surprised by any of the timings on YOUR Facebook Page and Twitter account?

RESOURCES:

Tweetreach for velocity: tweetreach.com

Questions: Please ask in the Discussion forum.