SYDNEY: Intensive Facebook Course for Business 2017

Wed June 21st and Thurs June 22nd 2017 in the Sydney CBD: Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting

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Sydney CBD Facebook for Business course: Wednesday 21st June and Thursday 22nd June 2017 (2 day Sydney course) Are you wanting to take your Facebook Business Page to the next level?

Curriculum of the Facebook course (Sydney, Australia 2017):

Are you interested in:

  • Facebook Analytics, Insights, KPIs and writing Measurement reports? Facebook 2 Day course in Sydney CBD with Laurel Papworth
  • Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
  • Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
  • Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?
This course is not for the absolute beginner unless you are very confident! We do go quickly through the basics on day one but speedily move into intermediate areas of Ads and Analytics, Algorithms and so on.

Intended Audience

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. It is not a beginners "how to set up a Facebook Page" course but suitable to someone who:
  • Has been managing as a Facebook Page Admin for a while but needs more help to kick it to the next level.
  • Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor.
  • Wants more engagement on their Facebook Page including setting up a Conversation Diary with correct hashtags and times to post specific content.

Learning Pathways:

This course is a worthwhile benefit to those wanting to study the Diploma of Business (focussing on Social Media) with me later in 2017 and/or are interested in deeper knowledge of frameworks and algorithms. Advanced users (who have already been using Business Manager, Power Editor etc for some time) may not benefit as much as an intermediate user.


Please bring your own laptop and a power supply for that laptop. Internet (wifi) and a powerboard will be provided. Please contact us if you have accessibility requirements.


Included in your 2 Day Facebook workshop:

  • An online course covering the material will be provided to participants so they can review video tutorials and walkthroughs later.
  • Lunch both days (please email any special requirements)
  • Workbook (PDF)
  • Follow up one month later with a group Q&A (online video webinar) is included for those wanting to review the course and ask follow up questions. Please provide your Facebook Page URL if you have a specific question BEFORE the follow up a month later.

I'll email you before the course with a (complimentary) online walkthrough to prepare you for the intensive 2 day Facebook Course.

Additional Notes:

As this is a "bring your own laptop" course and not a lecture style, there are limited places. Refunds are available until 1 month prior or until earlybird finishes (which ever one is first).
I can run this inhouse (for about the cost of 8 people, so get the team together!).

If you have any questions, please email my P.A. Fiona pa@laurelpapworth.com or call me on 0432684992.

Sydney Facebook Course: Wed 21st June - Thu 22nd June 2017

This is an intensive course starting at 9:30am each day and finishing at 5pm.

This course runs 2-3 times a year, please email pa@laurelpapworth.com for pricing and to be put on the waitlist for another date or to organise inhouse training (cost at around 8-10 participants)

Where: Christie Conference & Training Centre, 3 Spring Street Sydney

Close to Wynyard and Circular Quay railways station (train from airport goes direct to Circular Quay). If you need to book a hotel.

Get started now!

Your Instructor

Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

Class Curriculum

  Important Info - maybe?
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts 9:30 and finishes 5:00pm each day. The online self-paced courses included- you decide when you start and when you finish.
How long do I have access to the online course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I need a refund?
Due to size of the classes, there are no refunds. Please consider carefully before purchasing as you may take a spot someone else wants. In the event of an emergency, please call Laurel on 0432684992 to be booked into the next Sydney class (6 months later).