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Complete LinkedIn Course incl Ads, Profile, Company Pages, Groups, Analytics Masterclass

LinkedIn Profile SEO, LinkedIn Analytics, Company Pages, LinkedIn Groups, LinkedIn Ads and Content Creation

Those who sign up now will have lifetime access and gain additional lectures as they are added. I am currently adding more modules. Please check 'included courses" to see the current availability.

LinkedIn Course Modules:

  1. SEO your LinkedIn Profile (avail now)
  2. Other LinkedIn Algorithms to Leverage Engagement
  3. Create Compelling Content with LinkedIn Pulse (avail now)
  4. Understanding LinkedIn Analytics
  5. Joining and Managing LinkedIn Groups, (avail now)
  6. Creating and Managing LinkedIn Pages for Business,
  7. Understanding LinkedIn Ads

LinkedIn Course University of Sydney with Laurel Papworth

NOTE: Attendees of my LinkedIn Course in Sydney University with Laurel Papworth - one day workshop have access to all the modules as do those who book corporate inhouse training on LinkedIn. (pa@laurelpapworth.com)


Your Instructor


Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.



Class Curriculum


  First Section
Available in days
days after you enroll

Courses Included with Purchase



LinkedIn Ads - Advertise on LinkedIn!
Walkthrough of Creating Advertising on LinkedIn
Laurel Papworth SilkCharm
$68
LInkedIn Professional PROFILE Optimization
Got a LinkedIn Profile but you'd like to add some glitter and glamour to it?
Laurel Papworth SilkCharm
$68
LinkedIn CONTENT Creation, Articles and Updates
How to create compelling and shareable content for linkedIn.
Laurel Papworth SilkCharm
$68
LinkedIn GROUPS - Creating and Managing
Find and Join LinkedIn Groups then Create and Manage your own LinkedIn Group!
Laurel Papworth SilkCharm
$68

Original Price: $272


Frequently Asked Questions


When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

Get started now!