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BUNDLE!! Social Media for Schools

BUNDLE: Schools/teachers Social Media bundle incl the parents/students Facebook course AISNSW. Click ENROLL for Pricing

Pricing & Enrollment

For Schools interested in improving their social media. The courses include video lectures, video screencasts (howtos), workbooks and cheat sheets, a Discussion/Q&A forum and is LIFETIME access. This bundle includes:

- Social Media Privacy for Teachers and Students: currently has how to lock down a Facebook Profile. End of May: locking down YouTube and Twitter. Early June: Parental controls on the iPad. (this course is a work in progress).

- 5 Step Social Media Campaign Course. This is my University of Sydney CCE one day course (amongst others) and covers social media monitoring dashboards like Netvibes, Facebook FBO, and Ads, Twitter hashtags and lists, Social Media Press Rooms for PR and content management, and Social Media Analytics & Measurement.

- How to Do A Social Media Audit: A quick course inviting you to download a worksheet and audit your social media presence.

- How to Write a Social Media Strategy: includes analysing Tribes and Purpose/value (why would they want to connect with you?), Spaces (which platform?) Key Influencers and Voice (who and how) campaigns, rituals and so on.

- Automate Social Media: Autofollow, Schedule and Automate content. A toolbox of services and apps to use.

- Measurement and Analytics of Social Media: What to measure and how, which tools.

NOTE: Social Media for Parents and Teachers can be used for fundraising - please ask me about setting up your affiliate panel. All promotions nett 30%-50% to the school.


Welcome to AISNSW & other school bodies!


Your Instructor


Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.



Class Curriculum


  First Section
Available in days
days after you enroll

Courses Included with Purchase



5 Step Social Media Campaign: Facebook Twitter Blogs Measurement - Uni Sydney CCE
USYD CCE STEP BY STEP: Facebook, Twitter & Blog/Website Also Monitoring, Engagement & Measurement of a Social Media Campaign. Click ENROL IN COURSE for Pricing.
2 Course Bundle
$199
ADVANCED: Strategy for Marketing and PR - SOCIAL MEDIA
9 Steps to Writing & Implementing a SOCIAL MEDIA STRATEGY incl Facebook & Twitter for Marketing Public Relations & Comms
Laurel Papworth SilkCharm
$399
Focus: Social Media Measurement Analytics
Quickly setup social media KPIs, and social media measurement tools with Facebook Insights, Twitter Analytics, ROI, and etc
Laurel Papworth SilkCharm
$39
Audit: How To Do A Social Media Audit
Assess: Social Media AUDIT & BENCHMARK of Facebook Pages & your Groups, Twitter, Instagram
Laurel Papworth SilkCharm
$15
Automate, Autofollow and Autoschedule Social Media Toolbox
SAVE TIME: automating, scheduling and autoposting/autofollowing Facebook, Twitter, blogs etc for ADVANCED social media users
Laurel Papworth SilkCharm
$39
Facebook Privacy for Parents and Teachers
Social Media Teachers and Students, Teenagers and Protection, Safety and Privacy online
Laurel Papworth SilkCharm
$13

Original Price: $704


Frequently Asked Questions


When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

Get started now!