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Wordpress: Fundamentals of Wordpress

Quickly setup a Wordpress website with a blog with integrated social media e.g. Facebook, Twitter, YouTube, Instagram.

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Want to quickly setup a blog and social media website ready to work with your social media?Websites shouldn't sit separate from social media platforms like Facebook and Twitter. They should be integrated and work well together. This course takes you through step by step

  • Creating a Brand Voice through Blogs and Other Content Social Platforms
  • Create A Social Media Website With All the Facebook And Twitter And YouTube Integrations, A Blog and A Business News/Press Room
  • Automate from your blog to Facebook and LinkedIn
  • Make sharing part of your social distribution strategy
  • Write articles, blog posts and publish immediately!

  • I've been named a top blogger by AdAge (Power150 Media and Marketing blogs) and have managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively.

    SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. There are also some videos duplicate from the much larger comprehensive corporate social media press room course. However, some students just want a quick and easy course on blogging - that is the purpose of this course. So if you are just looking for blogging and integrating social media into your website as part of social media campaigns, this is the course for you!


    Your Instructor


    Laurel Papworth SilkCharm
    Laurel Papworth SilkCharm

    I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

    Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

    I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.



    Frequently Asked Questions


    When does the course start and finish?
    Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
    How long do I have access to the course?
    Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
    What if I am unhappy with course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

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