WE START WITH the 5 Steps of a Social Media Campaign:
We also investigate Facebook Optimisation (FBO or algorithm) and how to ensure that Facebook puts your content in stakeholder newsfeeds.
WRITING A SOCIAL MEDIA STRATEGY? This section is for Not for Profits: Many Marketing and Public Relations professionals in the NFP sector want more structure than simply competitions and social media promotions on Facebook & Twitter and broadcasting content on LinkedIn: (Don't forget to click HD on the videos!)
We actually start with some of Step 9: Campaigns as that is where most Organisations are investing their time. Lots of tools and tips there. Then move on to the more strategic Step1 to Step 9 Social Media Strategy.
This complete Social Media Strategy course was part of the PRIA (Public Relations Institute of Australia) series of workshops as well as other National and inhouse workshops.