Do you need a more in-depth understanding of Twitter? How to use the RIGHT hashtags and how to identify what is working and what is not? Are you tracking your potential customers and stakeholders and do you use the analytics to make the best of your social media time online?
In this course you will go in-depth into:
- The Basics of Twitter and getting started
- Finding and connecting
- Using lists
- Finding the right hashtag
- Measurement and analytics
I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for Twitter tips and tricks, measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
Please email email@example.com if you have any questions
Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
PreviewA Warm Welcome to Twitter Foundation Course! (2:34)
StartTwitter Introduction and Fundamental Features (4:58)
StartTwitter Lists: How to Find and Manage Groups of People on Twitter. (8:18)
StartTwitter: Find and Use the Right Hashtags on Twitter for Engagement and Followers (12:44)
PreviewTwitter: Hashtags and Hootsuite for Monitoring and Using Hashtags (5:51)
StartMuting Twitter - Eurovision anyone? LOL
StartDISCUSSION FORUM: Please ask questions HERE